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Minority/Woman Owned Business
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and the sciences

What makes HyperFizzics different from other energy drinks?

 

Let's start with taste. You can toss all of the beneficial nutrition on earth into an energy drink, but if it doesn't taste good, people are unlikely to drink it beyond the first try.There are many energy drinks out there but, quite frankly, very few of them seem that concerned with taste. At our core, we are a craft energy drink company, reverse-engineered using tried and true ingredients that science has shown work with regards to providing energy and alertness.

 

Good craft beer companies don't try to change the basic premise of brew, they try to improve upon it. Similarly, we at HyperFizzics are not trying to reinvent the energy drink, but rather we have improved upon it by crafting a delicious, superior tasting product in a market crowded with mediocrity. We have received nearly 100% positive feedback on the citrus berry flavor -- which emphasizes a perfect balance of sweet and tart -- in both the regular and sugar free versions of HyperFizzics.

 

Also, let's face it, our can just looks cooler (by "cooler," we mean nerdier)  than the leading brands.

 

That brings us to another thing that differentiates us from the pack: HyperFizzics caters to the nerd community, if you will. Lab Techs, Medical Workers, Gamers, Cosplayers, Comic Book lovers, Sci-Fi enthusiasts -- you get the picture -- you are our people, and we love providing the fuel for your endeavours. Rather than objectified women peddling our drinks (I'm looking right at you, Red Bull and Monster) you will see people in lab coats manning our distribution points. There's nothing we love more than setting up one of our remote "labs" and having fun with our customers as we discuss Einstein's theories, Heisenberg's uncertainty principle, the merits of the Kobayashi Maru, or whether or not Han shot first. We'll talk X-Files, X-Men, and X-Rays. Dr. Who, Dr. Octopus, and Dr. Suess. Star Wars, Star Trek, and Star Systems. So come out and see us at one of our remote labs and we'll have some fun over a can of HyperFizzics!

 

Brain Booster? Energy Elixir? What's in the can, Sam?

 

Good question. Sourced largely from wikipedia.org (complete with study citations on the website), here is a general breakdown of our active ingredients, which have been shown by studies to improve cognitive function and provide physical energy.

 

Direct quotes are italicized. As with any information, check these statements against your most trusted sources.

 

Caffeine:

Cognitive

Caffeine is a central nervous system stimulant that reduces fatigue and drowsiness. At normal doses, caffeine generally improves reaction time, wakefulness, concentration, and motor coordination.

Caffeine can delay or prevent sleep, and improves task performance during sleep deprivation. Shift workers who use caffeine make fewer mistakes due to drowsiness.

A systematic review and meta-analysis from 2014 found that concurrent caffeine and l-theanine use has synergistic psychoactive effects that promote alertness, attention, and task switching;[these effects are most pronounced during the first hour post-dose.

Physical

Caffeine is a proven ergogenic aid in humans. Caffeine improves athletic performance in aerobic (especially endurance sports) and anaerobic conditions. Moderate doses of caffeine (around 5 mg/kg) can improve sprint performance, cycling and running time trial performance, endurance (i.e., it delays the onset of muscle fatigue and central fatigue),[and cycling power output.

 

Sugar: As demonized as sugar has become over the last few decades, sugar is a disaccharide of glucose and fructose and is a carbohydrate, which your body uses as fuel and is essential for brain function. Every culture in the world throughout the history of mankind has consumed sugar in one form or another, as it's the primary source of energy for every cell in the body. Because the brain is so rich in nerve cells, or neurons, it is the most energy-demanding organ, using one-half of all the sugar energy in the body.

Vitamin B6: PLP, the metabolically active form of vitamin B6, is involved in many aspects of macronutrient metabolism, neurotransmitter synthesis, histamine synthesis, hemoglobin synthesis and function, and gene expression. PLP generally serves as a coenzyme (cofactor) for many reactions including decarboxylation, transamination, racemization, elimination, replacement, and beta-group interconversion.

Vitamin B12, also called cobalamin, is a water-soluble vitamin that has a key role in the normal functioning of the brain and nervous system, and the formation of red blood cells. It is one of eight B vitamins. It is involved in the metabolism of every cell of the human body, especially affecting DNA synthesis, fatty acid and amino acid metabolism. B12 is the largest and most structurally complicated vitamin.

Pantothenic acid, also called vitamin B5 (a B vitamin), is a water-soluble vitamin. Pantothenic acid is an essential nutrient. Animals require pantothenic acid to synthesize coenzyme-A (CoA), as well as to synthesize and metabolize proteins, carbohydrates, and fats.

Niacin: Insufficient niacin in the diet can cause nausea, skin and mouth lesions, anemia, headaches, and tiredness.

Taurine: Essential for cardiovascular function, and development and function of skeletal muscle, the retina, and the central nervous system. Dietary taurine has a blood cholesterol-lowering effect in young overweight adults. Furthermore, body weight also decreased significantly with taurine supplementation.According to animal studies, taurine produces an anxiolytic effect and may act as a modulator or antianxiety agent in the central nervous system by activating the glycine receptor. Taurine has also been shown to help people with congestive heart failure by increasing the force and effectiveness of heart-muscle contractions.*

*Taurine levels were found to be significantly lower in vegans than in a control group on a standard American diet, so in order for our vegan friends -- of which there are many in our fine city -- to obtain the plethora of health benefits associated with Taurine, it is extra important that they consume a supplemental amount, and we are happy to provide that for our compassionate herbivores.

Sucralose (in our sugar free version): an artificial sweetener and sugar substitute. The majority of ingested sucralose is not broken down by the body, so it is noncaloric. Sucralose has been accepted as safe by several national and international food safety regulatory bodies, including the FDA. There are a variety of sugar substitutes on the market today, but we chose sucralose because of its safety and superior taste when used in combination with our formulation.

 

We love our neighboring coffee peddlers in the Pacific Northwest, but you can't get all that from a cup of java.

Also, note, as we are a relatively young company that is still evolving, our ingredients may change over time based on new scientific discoveries as well as the suggestions of our highly valued patrons. For instance, we are currently looking into the possibility of adding Citicoline to our formula as the science begins to show the advantages of consuming it. Read more on Citicoline below.

Source: WebMD

Citicoline is a brain chemical that occurs naturally in the body. As a medicine, it is taken by mouth as a supplement or given by IV or as a shot.

Citicoline is used for Alzheimer's disease and other types of dementia, head trauma, cerebrovascular disease such as stroke, age-related memory loss, Parkinson's disease, attention deficit-hyperactive disorder (ADHD), and glaucoma.

 

Citicoline was originally developed in Japan for stroke. It was later introduced as a prescription drug in many European countries. In these countries it is now frequently prescribed for thinking problems related to circulation problems in the brain. In the US, citicoline is marketed as a dietary supplement.

Citicoline seems to increase a brain chemical called phosphatidylcholine. This brain chemical is important for brain function. Citicoline might also decrease brain tissue damage when the brain is injured.

 

Is there a sugar free option?

 

Yes, we have a sugar free version of HyperFizzics that contains sucralose in place of sugar.

 

Do you sell anything besides energy drinks?

 

Not presently, but we are in the process of trying to bring an electrolyte water to market: HyperFizzics H2O - Smarter Water for The Nerd in You

 

Are energy drinks bad for you?

 

As with any form of the caffeine stimulant such as coffee and soda, when consumed responsibly, no, caffeine is not not bad for you. At 80mg, HyperFizzics contains a healthy dose of caffeine. By comparison, a brewed 8 oz cup of coffee can have 95-165mg of caffeine.  Our caffeine is combined with Niacin and beneficial, life essential vitamins B6, B12, and Pantothenic Acid (B5).

 

From the MAYO Clinic, here is a breakdown of the general caffeine content in common drinks.

 

Unlike with coffee, HyperFizzics -- best served chilled -- does not cause bowel irritation, tooth staining, coffee breath, nor the possible carcinogenic properties of coffee and other liquids that are often served at high temperatures. With that in mind, caffeine can potentially be harmful if consumed in large quantities. This is why, unlike many other energy drink companies, we at HyperFizzics will never sell our cans in quantities over an 8.4 fluid ounce serving size.

 

But, wait, high-fructose corn syrup!?!?!

 

The topic of high-fructose corn syrup is a touchy subject for many health conscious consumers. As we our a very young company, our ingredients may indeed evolve over time, but one thing we will never do is promote pseudoscience for profit. The fact of the matter is, science does not and has never asserted the notion that high-fructose corn syrup is any different than regular table sugar on a fundamental level once broken down in the human body. From a couple of sources, here is how it breaks down...

 

From cornnaturally.com

 

HFCS-55 is composed of 55 percent fructose, 42 percent glucose and 3 percent other sugars/polysaccharides (glucose chains). HFCS-42 is composed of 42 percent fructose, 53 percent glucose and 5 percent other sugars/polysaccharides (glucose chains). In comparison, sugar (sucrose) is a disaccharide of 50 percent fructose and 50 percent glucose linked by a chemical bond (C12H22O11), while honey contains 49 percent fructose.

 

A comparison of percentage of sugar composition from nutritiondata.com

 

 

Source

1. NutritionData.com. Condé Nast. 2012. 2. White JS. 2008. Straight talk about high-fructose corn syrup: what it is and what it ain’t. Am J Clin Nutr 88(6):1716S. 3. White JW and Doner LW. 1980. Honey Composition and Properties. Beekeeping in the United States Agriculture Handbook #335. Pages 82-91.

*Total sugars after absorption = Σ hydrolyzed (sucrose + glucose + fructose + glucose polymers)

**Fructose content for agave nectar varies widely by brand. Data presented are averages for leading commercially-available brands in the U.S. as reported by manufacturers (Wholesome Sweeteners, Nekulti).

From authoritynutrition.com, which takes an evidence-based approach to nutrition (again, always check statements against your own trusted scientific sources) -

 

The most commonly used type is HFCS 55 (55% fructose, 45% glucose).

HFCS 55 is very similar to sucrose (regular table sugar), which is 50% fructose and 50% glucose.

There are only tiny differences between the most common type of high fructose corn syrup (HFCS 55) and regular sugar.

First of all, high fructose corn syrup is liquid, containing 24% water, whereas table sugar is dry and granulated.

These differences do not affect nutritional value or health properties in any way.

In our digestive system, sugar is broken down into fructose and glucose, so corn syrup and sugar end up looking exactly the same.

Gram for gram, HFCS 55 has slightly higher levels of fructose than regular sugar. The difference is very small and not particularly relevant from a health perspective.

Although it is true that too much of any sugar isn't healthy, there is no scientifically based concern over HFCS being worse than regular table sugar (sucrose). That being said, we aim to please our customer base, and if enough of our consumers still would prefer regular table sugar, we will do our best within ability to abide.

 

What we will not do, however, is put into our drink additives that have "beneficial properties" that are based on junk science, as we view this as morally irresponsible. There are enough snake oil salesmen out there trying to hoodwink you into thinking their patented potion contains some sort of magical properties -- we at HyperFizzics will not participate in such tomfoolery and will not insult the intelligence of our smart customer base in such an underhanded way. As the thinking man and woman's energy drink, we prefer to the formula keep it evidence-based.

 

What are you doing for the local Seattle community?

 

This is an important question that should be asked of every company that has the privilege of calling its home Seattle -- a wonderful, prosperous city but with many people in great need. Unfortunately, because we are a young mom and pop business not funded by outside investment at the present, the honest answer is not enough (sponsorship usually requires substantial funding). However, if you support us with all your might, we envision sponsoring female/minority equality in STEM, science fairs, chess tournaments, robot wars, comic cons, independant film screenings, stand-up comedy, and a variety of other geek-tacular events (you know, all the things we love!) in the years to come.

 

And have no fear, for our sponsorship of events wherein minors may be participating, we already have HyperFizzics H2O Smarter Water for the Nerd in You -- an electrolyte water -- in the works.

 

One of the reasons we were so excited to create this energy drink are the endless number of natural sponsorship fits with regards to the intelligent consumers we are trying to reach. We at HyperFizzics love our home city of Seattle and look forward to growing together with our fellow neighbors in the Emerald City.

 

Cheers!

206-618-7371  rds3@HyperFizzics.com